The Internet And My Socks Business

The internet and my socks business: An essay... When socks disappear where do they go?

My parents always insist I search the wardrobe each time my socks disappear or in the laundry basket in case they're not in the wardrobe. Often times my socks happen to be in one of those places. So the problem wasn't where I would find my socks when they disappeared but where I would buy them when they were needed. In 2010 my mom ordered a pair of gray socks for my primary school graduation from one of the vendors she met on one of her social media accounts. It was a Wonder of different kinds cause while I was thinking of the sight of having to smuggle out a one-fit long pair of socks from the screen of my mother's phone, my doubtful father was ironically congratulating my mother for successfully placing a socks order. My mother, however, became the heroine of the day when the vendor knocked at our door a few minutes after the order was placed with my cheerfully smiling grey socks.

That was my first experience of business administration with social media. Fast forward to the year 2020, I now owe a socks business that operates on social media as it's the point of contact for reaching my customers, advertisement outreach, and my price negotiation and selling avenue. Although my socks business is just two years old, it has already made a significant growth rate thanks to the power of social media. Below is how social media has helped my socks business.

First, social media has increased my sock's brand awareness: With over half of the world's population using social media, platforms like Facebook, Instagram, or Twitter are a natural place to reach new and highly targeted potential customers. Do people only connect with brands they already know on social media? Consider that 83 percent of Instagram users say they discover new products on the platform. When Stillhouse Spirits ran a Facebook campaign to increase brand awareness among outdoor enthusiasts, the company achieved a 17-point lift in ad recall. My socks brand has not been left behind by this massive awareness-creating power of social media.

Secondly, social media offered me the ability to humanize my socks brand: The ability to invent real human connections (a.k.a. Meaningful Relationship Moments) is one of the key benefits of social media for business. With the social media, I was able to introduce my followers to the stocks which made up my brand inventories and showcase how existing customers are using and benefiting from my products. I have, over the cause of time, built trust. Trust, in turn, builds marketing receptiveness and drives my socks business. 

Thirdly, with social media, my socks brand is always guaranteed a boast sales: My social accounts are a critical part of my sales funnel—the process through which a new contact becomes a customer. Platforms like WhatsApp status, Facebook feed posts, etc., ensure that my socks brand stays top in the minds of my contacts list and invariably create a massive sales turn up for me. As the number of people using social media continues to grow and social sales tools evolve, social networks have increasingly become important for my product search and e-commerce. 

Fourth, with social media, I am assured of customer and audience evaluation and engagement:  Social networks allow me to interact directly with customers and fans and likewise give them the chance to interact directly with my brand. Unlike traditional media, which offers only one-way communication, social media is a two-way street. To engage my customers, I often raise product evaluation questionnaires which have subsequently ensured I stay in touch with New trends and a variety of demands of my customers. The goodie here is that I don't need to walk miles asking and giving out paper questionnaires to stay in touch with demands and top trends. 

Fifth but not least, social media as an avenue for my business strive has ensured the survival of my socks brand through lesser cost outlay. I don't pay for rent for a physical shop; I don't pay a huge amount of money to raise banners and notice boards for my socks brand. And I don't pay bills for shop maintenance. These "don'ts" and many not mentioned are the reason I enjoy a lesser cost in my socks brand.

PS: I still wear the socks my mother ordered for my graduation party back in 2010; it tells of the quality of products social media offers.

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